I learned how to change my own oil last year. It was a pretty big moment for a guy that needs an assistant to heat up his lunch properly.
But rather than the prototypical father-son bonding exercise most of us would picture when imagining such learning experiences. My education took a different shape. I Youtube’d it. Just watched a video and learned how to do it in like five minutes. Then I watched the related videos and learned how to do a bunch of other stuff. The reason I’m telling you this story isn’t just because I like talking about my Master Mechanic’s education, but also to make a point about the ease by which we’re able to access information and transform that knowledge into action. The speed by which the modern man is capable of implementing new ideas is amazing at least, Matrix-esque at best. Gone are the days when acquiring a new skill was a pre-requisite to actually using it. The current era is all about taking the leap, and building the plane on the way down.
For entrepreneurs in the beginning phases of a new venture, this can be thrilling news. The ability to innovate, iterate and work efficiently while gathering knowledge and immediately taking action speeds up the feedback loop and has resulted in the most incredible product landscape the world has ever seen. But, as with any advancement, there are side effects to this kind of progress.
The fact is, as the barriers to entry are reduced, so are the favorite excuses we like to make about why we’re not able to accomplish our goals. Because even when we know what we’re doing, it takes a lot of hard work. We’re asked to sacrifice a lot in the name of personal achievement. Time that could be spent on the couch or in bed. So it makes life easier knowing that we don’t possess the necessary resources to realize our vision.
But what happens when we don’t have that excuse? What happens when the only thing we need to be successful in our endeavors is a bit of resourcefulness and the will to take massive action? This is the litmus test facing today’s entrepreneur. The barriers have been removed, the tools are readily available, all he has to do is take action.
Still, for some of us, taking action means staying busy with any and everything but what we need to be doing. We keep ourselves occupied with task-oriented nonsense in order to distract ourselves from the lingering idea that work is just hard and we don’t particularly care for the grind of it. And that’s certainly a relatable outlook, it just won’t get you very far. So instead, ask yourself this…what if you just did what you’re supposed to do?
I mean it. What if you just woke up tomorrow and did exactly what you knew you needed to do that day to move closer to your goal? Is it scheduling a meeting that’s way out of your comfort zone? Trying to raise capital for a project? Or simply getting yourself to the gym for a solid workout?
What if you did everything on your to-do list? No exceptions. How would that feel? Would it hurt? Would you find yourself riling in pain, regretting the fateful moment when you tried to accomplish something of value? Or would it feel good? Would it satisfy you? Prove that you have nothing to be scared of and leave you hungry for more?
The amount of excuses we’re reasonably allowed to make is in direct proportion to the amount of resources readily available to us. That ratio is quickly becoming distinctly lopsided. There are simply too many resources readily available to us to make excuses for not, at the very least, moving in the right direction each day. It’s a lack of sheer will that holds us back.
So make today the day. The day you take action. The day you leave it all out on the field. The day you throw away the excuses and embrace the fact that the only thing standing in your way, is you.
Take that massive action. You’re bound to wake up to a more fulfilling tomorrow.